This is a proposal for the Moonpig’s campaign called ‘Cupid is Stupid’, which celebrates Valentine’s Day’22.

The target group includes a ladies with a rich family experience (as well as those who were left alone that day – but! – without losing their sense of humour.)

Design is created in a minimalist style and includes:

• postcard ;
• chocolate ;
• chocolate box containing a bonbons with a rose floating liqueur ;
• a bottle of rosè wine ;
• campaign flyer and posters ; .. as well as
• collateral t-shirt in addition.